As a global employer, we strive to engage our employees in making our company the very best it can be, from providing the best selection of affordable, quality clothing, to creating the best shopping experience for HER, our customer. At C&A, we commit to making every woman look and feel good every day, a commitment that includes delivering fashion with a positive impact. That’s why we’re engaging and empowering our employees to drive sustainability and enable our customers to act more sustainably.
Women are the heart of our industry—and our brand. They make up about 80% of workers in the apparel supply chain. The vast majority of our more than 60,000 C&A employees—about 80%—are women. And our target customers are women. There’s no question: women are at the very core of our industry, our brand, and our future.
Our ambition: Help customers act more sustainably
Going forward, we’re committed to making it even easier for our employees to connect with our customers and enable them to act more sustainably.
Our approach: Engage employees and inspire customers for sustainability
To achieve this ambition, we call on our more then 60,000 employees around the world to be proud and engaged ambassadors of our brand. Employees play a critical role in HER shopping experience and in bringing our sustainable fashion commitment to life. And they are the most effective and authentic way of reaching our customers in stores. In the coming years, we plan to involve employees across our regions to support our global sustainability strategy even more directly. We’ll do this by fostering an inspiring work environment where employees feel connected and where customers trust C&A as a responsible and sustainable brand.
For generations, our mission has been to bring out the best in HER—our customer—so she and her family can look good and feel good. Over the past 15 years, through campaigns and partnerships, we’ve brought sustainability into our stores. But enabling customers to act more sustainably requires a deeper level of understanding about what inspires them and what they expect of C&A. So, in 2015, we conducted extensive research in our key markets to learn how consumers view our sustainability performance and how they want to be engaged in our progress. Understanding HER gives us the tools to launch locally relevant campaigns that inspire and enable customers to act more sustainably.
Our 2020 goals:
Engaging Employees - Create a culture of sustainability among employees
Enabling HER - Help customers to act more sustainably
In the short term—by the end of 2016—we aim to:
Our 2015 progress:
During the year, we made progress through engagement campaigns, research, and partnerships that involved and connected employees and customers. Highlights included:
C&A employees bring our sustainable fashion commitment to life—in our stores and in their communities. By engaging our employees and supporting them in giving back, we can create a culture of sustainability. In turn, employees are empowered to enable our customers to act more sustainably as well.
Helping HER, our customer, act more sustainably starts with listening. We care deeply about our HER preferences, expectations, and perspectives—on fashion and on sustainability—and we’re making it easier than ever to share ideas with us and for us to raise awareness about more sustainable products. From online surveys and blogs, to in-store brochures and clothing hang tags, we are communicating with customers about sustainability.